Page 2 of Sin

I rise smoothly, notebook clutched in one hand. “Thank you, Mr. Sinclair.”

I don’t miss the slight flinch at the use of his last name.

Turning toward the presentation board, I steady myself with a slow breath. “As you all know, SINsual Adult Toys has become an industry leader in innovative pleasure products designed for women. But I believe we can push the brand even further.”

I gesture toward the screen, where the new product line name gleams in bold lettering thanks to Opal’s handiwork. LUST. From the corner of the room, Opal gives me a discreet thumbs-up and a wink.

I click the remote in my hand, bringing up the first slide of the presentation. Sleek black packaging fills the screen, accented with deep crimson lettering. Elegant. Expensive. Sinful in a way that practically begs to be touched.

“This is Lust. A luxury collection inspired by the psychology of desire.”

The room quiets immediately.

I pace slowly near the screen, letting confidence settle over me like armor. “Consumers aren’t just buying products anymore. They’re buying fantasy. Identity. Experience. They want indulgence packaged in a way that makes them feel powerful instead of ashamed.”

Tate nods once, already following where I’m headed. Smart man.

“Our research shows a significant shift in purchasing behavior among women ages twenty-five to forty-five. They’re gravitating toward elevated branding, discreet luxury aesthetics, and products that feel aspirational.” I pause. “Which means the era of hot pink silicone and tacky novelty names is over. Lust is designed to feel sophisticated. Seductive. Intentional. Every product in the line is named after a different facet of temptation.”

The screen changes to a lineup of products. Velvet. Crave. Obsession. Midnight.

Owen leans forward slightly. “The packaging is beautiful.”

“Exactly,” I say. “I want women to leave these on their nightstands instead of hiding them in sock drawers.”

“That’s either genius marketing or the beginning of societal collapse,” Wilder says.

“Why not both?”

A low chuckle moves around the room, and my nerves ease another fraction.

I continue, “The launch campaign focuses heavily on empowerment and fantasy. Luxury hotel partnerships. Influencer collaborations. High-end subscription boxes. We position Lust as less of a sex toy and more of a lifestyle product.”

Blaze studies the screen carefully. “Projected margins?”

“Thirty-two percent higher than our current premium line.”

That gets everyone’s attention.

Even Foster sits up straighter. “Based on?”

“Manufacturing costs stay nearly identical. The increase comes from branding value and consumer perception.” I glance around the table. “People will spend more money if you convince them they’re purchasing exclusivity instead of just functionality.”

Wilder points at the screen. “So basically you’re selling orgasms with a trust fund aesthetic.”

“Now you’re getting it.”

Tate laughs outright while Blaze pinches the bridge of his nose like he’s exhausted by all of us.

I move to the next slide before anyone can derail the meeting further. “The rollout strategy happens in phases. Teaser campaign first. Limited release second. Full retail launch right before Valentine’s Day.”

“Why Valentine’s Day? Isn’t that supposed to be for couples?” Blaze asks.

“Yes.” I smile faintly. “But lonely people spend money.”

“Jesus,” Owen mutters.

“She’s not wrong,” Dante says.